Carly Fridman

I wanted Carly's logo and slogan to express safety clarity to her clients. With this in mind, I created the keyhole logo and partnered it with the slogan, "Trust is the key." The keyhole represents opportunity and provides a sense of "Welcome home." The serif font conveys traditional, universal, timeless values, while the minimalist branding allows the real focus to be on her listings with a modern, no nonsense feel.