Sophistry

I was hired to kick off the brand development process of an online game called Sophistry. I came up with the slogan "The Game of Half Truths", (which was chosen over  "The Art of Bullshit") and developed concepts around sliced, broken and twisted text with a "not equal to" sign and talk bubble as key symbols. I wanted to convey duplicity, edginess and rhetoric. The sharp "cutting" slices through the elements symbolize broken trust, unconventional routes and  workarounds.