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I was hired to kick off the brand development process of an online game called Sophistry. I came up with the slogan "The Game of Half Truths", (which was chosen over "The Art of Bullshit") and developed concepts around sliced, broken and twisted text with a "not equal to" sign and talk bubble as key symbols. I wanted to convey duplicity, edginess and rhetoric. The sharp "cutting" slices through the elements symbolize broken trust, unconventional routes and workarounds.