This was a fun little branding project for a Mom and Pop indian restaurant. The goal was to create simple, scalable, recognizable branding that they could apply to everything from stickers and business cards to their website and signage. The color is representative of Tandoori spice and warm comforting indian food. The shape of a sunset over the most recognizable silhouette in India, the Taj Mahal creates instant recognition of what th business does. The serif font gives the branding a more traditional feel while the clean lines and white base feels modern and sanitary.